Il benessere entra nei musei italiani grazie all’ASBA Project (Anxiety, Stress, Brain-friendly museum, Approach), un innovativo programma interdisciplinare che mira a trasformare le istituzioni museali in spazi chiave per promuovere il benessere della comunità. Attraverso pratiche come la Mindfulness, l’Arteterapia, le Visual Thinking Strategies, il metodo Art Up, il metodo Nature+Art e il Chair Yoga, il progetto offre un nuovo approccio per migliorare la qualità della vita dei visitatori.
Oggi i musei sono chiamati a sperimentare modalità innovative di coinvolgimento del pubblico, integrando arte e scienza per rispondere ai bisogni individuali e creare spazi sociali ed emozionali. L’ASBA Project rappresenta un’opportunità unica per riflettere su come le istituzioni culturali possano contribuire a una strategia globale orientata alla salute e al benessere.
L’evento clou si terrà il 18 febbraio 2025, dalle 9:30 alle 17:30, presso il Palazzo Reale di Milano. Una giornata di interventi che illustreranno i risultati di tre anni di ricerca condotta da esperti del progetto ASBA, del CESPEB, dell’Università di Milano-Bicocca e dell’Università degli Studi di Milano. Il dibattito sarà arricchito dalla partecipazione di esperti internazionali provenienti da Stati Uniti, Francia, Portogallo, Grecia e Regno Unito, che condivideranno le loro esperienze nel settore museale. Le presentazioni saranno in lingua inglese.
Le metodologie adottate dall’ASBA Project, come l’Arteterapia e la Mindfulness, hanno già dimostrato la loro efficacia in diversi contesti museali, contribuendo a creare ambienti inclusivi e stimolanti. Il protocollo di ricerca, approvato dal Comitato Etico dell’Università di Milano-Bicocca, garantisce l’affidabilità scientifica delle pratiche adottate.
Partecipare a questo evento rappresenta un’importante opportunità per operatori museali, ricercatori, e appassionati di arte e benessere, offrendo spunti preziosi per implementare progetti simili e promuovere il ruolo sociale dei musei.
Info
18 febbraio 2025, dalle ore 9:30 alle ore 17:30
Palazzo Reale, Piazza Duomo 14 – Milano
Ingresso gratuito
Partecipazione in streaming online dal seguente link live streaming
Sito web The Brain Friendly Museum
Informazioni sul progetto di ricerca: Prof. Annalisa Banzi | annalisa.banzi@unimib.it
Programma
9.30 a.m. – 1 p.m.
OPENING REMARKS
Domenico Piraina, Director of Culture, Municipality of Milan; Director, Exhibitions and Scientific Museums Area
Paola Zatti, Head Curator, Gallery of Modern Art, Milan
Chiara Fabi – Head of the Scientific Museums Unit, Milan
Davide Quadrio, Director, Museum of Oriental Art, Turin
Vittorio Sironi, Director, CESPEB – University of Milano-Bicocca
Annalisa Banzi, Founder and Coordinator of the ASBA Project, CESPEB – University of Milano-Bicocca
“ARTS ON PRESCRIPTION”.
FROM INTERNATIONAL EXPERIENCES TO THE NEXT STEPS FOR ITALY
10.30 a.m. Social Prescribing through Arts, Nature, and Community Engagement for Mental Health and Wellbeing – Sónia Dias, Dean and Professor at the National School of Public Health – NOVA University Lisbon, Portugal
10.40 a.m. The People’s Museum: working together to create a great museum for everyone – Emily Bradfield PhD, Practitioner Research Associate: Collections and Wellbeing (Older Adults), The Fitzwilliam Museum, University of Cambridge
10.50 a.m. The Museum as a Tool for Social Connection and Well-Being in Patient Care Pathways – Marie Vidal de la Blache, art-health, accessibility and inclusivity project manager. Palais des Beaux-Arts de Lille, France
11 a.m. Art and Health: Why Does It Work? A Psychoneuroendocrinoimmunological Approach – Pierluigi Sacco, Professor at the “G. d’Annunzio” University of Chieti-Pescara and Founding Member of the Cultural Welfare Center
11.10 a.m. Museums, Health, and Wellbeing: A Special Relationship – Enzo Grossi, Bracco Foundation, Milan
Break
MUSEUMS AND WELLBEING
11.30 a.m. Dance with the Fitzwilliam Museum: a different way of encountering Art – Filipa Stubbs, freelance dance artist working with the Cambridge University Museums Consortium
11.40 a.m. Art Psychotherapy at ΕΜΣΤ | National Museum of Contemporary Art, Athens – Elisabeth Ioannides, EΜΣT Education Curator – Art Psychotherapist
11.50 a.m. Our duty of caring – Tamsin Russell, Workforce Development Lead, Museums Association, UK
MUSEUMS AS THERAPY: THE EXPERIENCE AND DATA FROM THE ASBA PROJECT ON ANXIETY, STRESS, AND WELLBEING
12 p.m. The ASBA Project for adult citizens and museum staff – Annalisa Banzi PhD, Researcher at the Centre for Studies on the History of Biomedical Thought (CESPEB), University of Milano-Bicocca
12.10 p.m. Interview conducted by Giulio Corrado with the Ambassadors of the ASBA Project: Gessica Corbella, archaeologist and Communication Manager for MuseoCity ETS, and Manuela Sanguini, President of AIDM Milan
Moderator: Luigi Di Corato, Director of the Culture Division of the City of Lugano, Switzerland
Break
2 p.m – 5.30 p.m.
2 p.m. Testimony from the museum staff of the participating museums, Mia Landi and Alberto Corvi, facilitated by Lucia Cataldo, Professor of Museology at the Academy of Fine Arts of Verona and Macerata
The Methods of the ASBA Project
Mindfulness
2.30 p.m. Evidencing the wellbeing benefits of mindful spaces in a public art museum with researchers – Louise Thompson, Museums and Wellbeing Consultant, Mindful Museums
2.40 p.m. Testimony from an Instructor of the ASBA Project – Lorenza Guidotti, Journalist and MBSR teacher
Art therapy
2.50 p.m. Arts in Medicine and Health Care at the Montreal Museum of Fine Arts – Stephen Legari, Educational Programs Officer – Art Therapy, Musée des beaux-arts de Montréal
3 p.m. Art Therapy is a Brain Based Profession: Update 2024 – Juliet King, Associate Professor Art Therapy at The George Washington University. Adjunct Associate Professor Neurology at Indiana University School of Medicine
3.10 p.m. Testimony from an Instructor of the ASBA Project – Michela Rolandi, Art therapist
Break
Visual Thinking Strategies
3.40 p.m. Testimony from an Instructor of the ASBA Project – Vincenza Ferrara, Professor at the Sapienza Università, Rome
Chair Yoga
3.50 p.m. Testimony from an Instructor of the ASBA Project – Maria Elide Vanutelli, Professor at the Università degli Studi di Milano-Bicocca, Milan
Nature+Art
4 p.m. The nature of colors: effects of freely drawing natural versus urban landscapes on behavioral and physiological measures of stress – Sjoerd Ebisch PhD, Professor at the “G. d’Annunzio” University of Chieti-Pescara
4.10 p.m. Testimony from an Instructor of the ASBA Project – Annalisa Banzi PhD, Researcher at the Centre for Studies on the History of Biomedical Thought (CESPEB), University of Milano-Bicocca
Experiential Methods of Inclusion
4.20 p.m. Museums as Healing Spaces: Mental Health through Cultural Engagement – Joana Henriques, Head of Education and Programmes, MAAT – Museum of Art, Architecture and Technology
4.30 p.m. The Role of the Place for the Illness Experience – Luis Madeira, co-coordinator of the Disciplinary Area of Psychiatry and Mental Health at the Faculty of Medicine of the Catholic University
4.40 p.m. Testimony from an Instructor of the ASBA Project – Elisabetta Franciosi, Founder of Art Up and Cipa Teaching Psychoanalyst
4.50 p.m. Presentation of findings from the ASBA Project sessions – Claudio Lucchiari, Professor at the Università degli Studi di Milano
Moderator: Chiara Teolato, Director La Venaria Reale, Turin
For research project information: Annalisa Banzi | annalisa.banzi@unimib.it